Viral Marketing Nightmare

As Chief Marketing Officer of Prism Digital, you've built a 12-million-follower empire around 'Maya_Live' - an AI influencer your team claimed was real. A whistleblower just leaked proof she's synthetic, and now you're facing both a PR meltdown and the genuine grief of millions who formed deep parasocial bonds with Maya.

Challenges

Survivors

Popularity

Difficulty

B1-B2

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Scenario Overview

Your Role

Chief Marketing Officer (CMO)

Conversation Partner

Charlotte Wei, Board Chairwoman

Setting

Executive crisis boardroom, 47th floor. Rain streaks down floor-to-ceiling windows. Emergency red exit signs cast an ominous glow.

Location

Prism Digital HQ, Singapore

Learning Objectives

✓

Defend your decisions without admitting direct knowledge of deception

✓

Protect your team from becoming scapegoats

✓

Either secure written board support or negotiate a favorable exit package

About This Scenario

How It Starts

“Do you know what time it is in New York, {{userName}}? Because I've been on calls with our biggest investors since 4 AM, trying to explain how we lost $2.8 billion in market value since that whistleblower post went viral. Perhaps you'd like to help me understand what exactly you were thinking?”

This is how Charlotte Wei, Board Chairwoman's greeting will start.

Practice Details

Scenario ID

#319

What You'll Get

🎯Real-world conversation practice
🤖AI-powered speaking partner
📊Instant feedback on your performance
🎓Learn from your mistakes

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